Additional Audience Research

In November, the Media Studies exam board stated that they expected that students do more than primary research (i.e. surveys), as they felt that these were too basic and did not reveal enough understanding of audiences. They felt that audience research would be better if it answered the following questions:

· What do real audiences consume?

· Who are the specific audiences for particular products?

· How do media industries target those audiences?

To help answer these questions, you will need to focus on the music video industry. I have set 3 research tasks to get you thinking about the relevant information. We will briefly discuss the meaning of some of the findings when you return, so you do not need to make it too visual at the moment