Additional Audience Research

In November, the Media Studies exam board stated that they expected that students do more than primary research (i.e. surveys), as they felt that these were too basic and did not reveal enough understanding of audiences. They felt that audience research would be better if it answered the following questions:

· What do real audiences consume?

· Who are the specific audiences for particular products?

· How do media industries target those audiences?

To help answer these questions, you will need to focus on the music video industry. I have set 3 research tasks to get you thinking about the relevant information. We will briefly discuss the meaning of some of the findings when you return, so you do not need to make it too visual at the moment
 

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Location Permissions

You will need to demonstrate that you have gotten permission to film at any locations you are planning to film at. This includes any houses you may need to film at, and specific school locations should also now be requested (e.g. drama studio).

This should ideally be done as a letter so that you can get a signature and scan this on your blog, but print screens of e-mails would also be acceptable.

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Film Schedule

Your film schedule is another crucial part of your film project. The concept behind it is that you are organised when you come to actually filming- thus, that you know what actors and props are needed and can approximate how long different parts of the scene will take. A guide for completing the Film Schedule is offered below:

Date/Time: when you will be filming

Shot Numbers: refer to your completed storyboard to pick out shots you will do

Location: where are you filming? This should be the actual location, not the location it represents in your film

Actor/Interviewees: what actors do you need for the shots you are filming?

Props/Costumes: what props do you need for this scene- I strongly encourage you to in brackets write down who is responsible for providing each prop/costume

Crew: who will be doing behind the scenes work?

Equipment: what equipment do you require for these?

Notes: is there anything important to remember? This may include that you only have limited access to a location or that you have limited amount of light, or that you need additional time to set up make-up.

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Homeworks for Friday

Reflection on storyboard/animatic storyboard process

Discuss how you have found the storyboarding process:

•  How has it developed over the last couple weeks? What changes have been made/suggested?

• What challenges/frustrations have you encountered?

• What has your personal contribution been to this process?

Summary of Exemplars

Discuss a few things you learned from watching opening sequence exemplars. This could be:

• Things you need to avoid

• Things you need to include

• Surprises about the marking criteria

Your summary should aim to include keywords such as camerawork, sound, mise-en-scene, editing and conventions.

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