The Concept

Having spent the last week coming up with different ideas and suggestions, it is now time to commit to a clear concept.

Your concept should clearly incorporate your knowledge of music videos and therefore should have at least 3 and possibly 4 'strands'.

Your concern should be less with what the narrative of your music video is and should instead focus on aesthetics:

- What (kinds of) locations do you plan to use?
- What (kinds of) costumes do you think are necessary?
- Are there any post-production effects/editing techniques that you think will be important?
- Have you already visualised important moments/key shots?

Your presentation for this on your blog should have visuals rather than a written explanation- a brief video presentation intercut with visuals would be good.

You should also include all sketches and rough bits of work that have contributed towards you deciding the concept.

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Lyric Annotations

Whether the lyrics for your chosen track are very clear and direct or extremely obscure and open to interpretation, the visuals for your music video should to some extent be a reflection of them.

Your lyric annotation can be done by taking a screen grab of the lyrics and putting them in Photoshop and annotating anything that you think is significant or any visual ideas that emerge from specific words or phrases of the lyrics.

The most important part of this exercise is that you are shown to be actively thinking about what visual queues you may get from the song.

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Peer Assessment

Please look through your allocated blog and provide a mark for each. You should be looking out for issues of content (both quality and quantity), presentation and use of ICT.

Please also go through the checklist and ensure that no posts are missing.

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Audience Research: Writing a Questionnaire

As your target audience is very likely to be a younger demographic, another useful website when researching audience is to explore the site www.uktribes.com and to explore whether you think your music video could/should be looking to reach these audience groups. You may wish to take some screen grabs and use some of the descriptive phrases. The password for the site is bkqteetw.

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Push A Little Button Activity- Editing Instructions

1. Slot the SD Card into the back of the MAC computer. Close any windows that pop up.

2. Click on the Adobe CS6 button on the dock and then click on Adobe Premiere Pro CS6.

3. Once open, click on 'New Project' check that work is being saved in the location Users/12cms OR 12dmv/Desktop/Video Work and name the file Push A Little Button and then your names/initials. Change Sequence settings to Digital SLR -> DSLR -> 1080p24.

4. Click on File, then Import, then No Name [your SD card], MP_ROOT and then your video files should be in the folder. You can select all of them by holding down the Shift Key. Click on Import.

To add the music

1. As you will be editing to the beat, in this instance it may be smart to upload the song first. Click on Media Browser button and then drag the Push A Little Button audio track to audio track 1.

To edit video

1. You should see all of your clips on the bottom left hand part of the screen. You now need to cut the clips you have filmed. Drag one of the videos up and decide where you want it to start (press the 'I' button to Mark In) and where you want it to end (press the 'O' button to Mark Out). When you are happy with it you can press the comma (,) button or drag the picture directly over to the screen on the right. Do this for each of the clips, knowing that you can make small adjustments and change the order when completed.

OR

2. Drag video to the right sided window and then push/pull the clips to where you want them to be in the song

Recording a voice-over

1. Click on Premiere Pro and Audio Hardware, change default device to Built-in Microphone
2. Click on Audio Mixer tab (or click on Window and then Audio Mixer)
3. Press the R button on the middle track, the the red button underneath the audio tab.
4. Press the play button and start your voice recording

Add Title

1. Click on Title- New Title
2. Choose default still and experiment with some different font types

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Record Label Research

In order to develop a deeper understanding of music videos and why they are made, it is important to have some knowledge of record labels.

You will need to do a case study of 3 different labels and consider the following:

• When they were founded
• Where they are based
• What companies (if any) they are affiliated with/owned by
• Artists and successes that they have had
• Any other relevant/interesting information

It would be an advantage to look at a variety of record labels in terms of size and music genres, and this will allow you to consider what kind of label may be releasing your artist's work- so, perhaps look at Syco Music and Warp Records.

You should ensure that at least one of your record label case studies specialises in your chosen genre.

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Formatting the Presentation Script

Below is a guide for how to format your presentation script.

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