Tuesday, 20 October 2015

Focus Group Advice

You will need to ask 5 questions to a group (3-4 people)- ideally most/all will be from your target audience. You can film this on your phone or any other device, provided you can access and edit the footage. The idea is to have a group discussion- so aim to ask questions that get people discussing rather than yes/no questions. This is a really good opportunity to find out first hand what your...